FRANCE. INCC Group has been granted the license to develop, manufacture and distribute worldwide the first fragrance line for the Mercedes-Benz brand. The debut scent will be available in 2012.
Commenting on the license deal, INCC Group President and CEO Rémy Deslandes said: “Nothing great has ever been accomplished without passion; 125 years after the creation of their first automobile, Mercedes-Benz will enter the fragrance world. I am thrilled and excited by this responsibility and it is with passion that I will meet our business partners at the TFWA in Cannes this September to witness together the birth of a perfume star.”
Created in 1990, INCC Group is a lifestyle fragrance manufacturer located in Versailles, Paris. For more information visit www.inccgroup-parfums.com or contact Judith Mezrahi-Martin on tel: +33 1 39 67 06 71 or email: pr@incc-group.com
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