INCC Parfums, which specialises in the creation, development, marketing and sales of perfume products, has unveiled the first Maybach Haute Parfumerie collection.
The latest range comprises six gender-neutral fragrances crafted by renowned Master Perfumer Anne Flipo in her atelier in Grasse, France.
Created to reflect the image of the Mercedes-Maybach, these fragrances are made using what Flipo describes as a “careful selection of the most prestigious ingredients from the perfumer’s palette.”
Flipo said: “Each ingredient was chosen for its particular performance. Throughout the process, we constantly felt the connection that exists between our two worlds, as we strove to produce state-of-the-art gems of technology.”
Every raw material used in the collection was selected and sourced by French firm L’Atelier du Parfume – IFF, through its subsidiary LMR Naturals.
Each of the six Maybach fragrances was designed to embody the brand’s fundamental principles of aura, emotion, sophistication, passion and excellence, the brand owner noted.
Inspired by the crisp, herbal feel of dewy leaves in the morning, the Radiant Green is an homage to the “green brightness of spring.” It offers notes of neroli and fig, and enhanced by Savon de Marseille.
LMR Naturals’ exclusive partnership in Tunisia allows it to have direct oversight of the manufacturing and extraction processes for Neroli, ensuring that only high-quality and fresh neroli is produced.
The Snow White Leather evokes what the brand owner describes as the snowy feel of white suede. Leather is the key note driving the character of this fragrance. It opens with a musky scent evolving into the velvety softness of Saffiano, with a backdrop of rum and nuances of patchouli.
Saffiano has been exclusively developed by the R&D department of IFF. It is a synthetic and biodegradable molecule which captures the qualities of leather and the plush texture of suede.
Described as a luxurious, deep-scented wood with a vibrant aura, the Fascinating Oud captures the olfactory essence of the power emanating from every Maybach vehicle, the company noted.
It features a fresh take on this classic ingredient by blending its rich Oriental notes against Mimosa bloom and the sweet accents of plum.
Another scent in the collection is the Vibrant Tuberose. This rich fragrance redefines the intense aroma of tuberose, blended with salty hazelnut notes and a fresh, mossy vetiver to create a well-rounded balance against its natural sweetness.
Traditionally a feminine fragrance, tuberose is transformed here into a masculine bloom, without losing its sensual intensity and warmth.
Tuberose is described as one of the most complex ingredients in the Anne Flipo’s palette. The tuberose used in this fragrance comes from the exclusive partnership between LMR Naturals and Nesso. This collaboration guarantees both a rigorous selection process for the flowers and a strong attachment to good farming practices with producers in the fields in India.
The Unexpected Orris offers powdery notes of iris combined with lavandin and a touch of fresh spearmint.
The fragrance is a nod to the most luxurious flower in the perfumer’s palette.
Orris root – the root of the iris flower – is a signature ingredient provided by LMR Naturals. It is derived from the upcycling of exhausted rhizomes, an innovative process which enables new scent interpretations while promoting sustainability.
Charismatic Rose provides a modern twist on a traditional ingredient, blending the feminine sweetness of rose and cocoa with a strong base of oakwood.
Sourced directly from Turkey, the rose absolute selected by LMR Naturals comes solely from flower farms with a For Life certification, ensuring high quality and ethical farming methods.
Reflecting the craftsmanship of a Mercedes-Maybach car, the fragrances are housed in a specially designed bottle.
The bottle design features a sleek, elegant shape, blending straight lines with curved edges to create a futuristic aesthetic.
The sides of the bottle are plated in aluminium and engraved with the distinctive Maybach logo and the fragrance name. It offers a sleek and luxurious finish to reflect the shiny chromes of a Mercedes-Maybach car.
The bottle comes with a wooden base sporting the Maybach logo in gleaming silver letters, with an innovative feature to enhance its stature and ensure stability, with the pump spray visible at the top or hidden in a round hollow carved in the wood.
Each fragrance is presented in an ivory-coloured box bearing the house logo. ✈
