Swedish beauty and tech giant Foreo and sister brand FAQ are showcasing major releases at the ongoing TFWA World Exhibition and Conference in Cannes.
Marking Foreo’s tenth anniversary this year, both brands are committed to further bolstering their status as industry leaders in skin and beauty technology.
At the Cannes show, Foreo cast the spotlight on its skincare range, Supercharged. Seeking to “revolutionise the self-care game”, the new skincare collection features 99% natural ingredients and is cruelty free.
The collection includes the Supercharged Serum 2.0, Supercharged Ultra-Hydrating Sleeping Mask and Supercharged HA+PGA Triple-Action Intense Moisturiser.
The new products are designed to be used in tandem with the brand’s range of skincare devices.
The latest skincare range also aims to intensify Foreo’s campaign, which promotes a holistic and minimalistic approach to beauty by replacing drawn-out, ten to 12-step routines with a quick 3 ½ steps.
Foreo said that this three-step skincare routine – cleansing, lifting and hydrating – is proven to be more effective with the use of the products from the Supercharged range.
The products from the new collection are made to enhance the skin’s hydration and elasticity, prevent moisture loss, and strengthen the skin barrier.
Serum 2.0 is developed to complement Foreo’s existing micro-current devices such as Bear. It is formulated with electrolytes, which in turn help elevate the effectiveness of the skincare treatment, as well as other ingredients such as hyaluronic acid and squalene.
The HA+PGA Triple Action Intense Moisturiser and the Ultra-Hydrating Sleeping Mask are more effective when used with the UFO 3 deep facial hydration device.
Foreo’s sister-brand FAQ has also debuted its FAQ 100 and FAQ 200 range in Cannes.
Described as “the most powerful anti-ageing devices on the market”, the FAQ 200 range is a tech-driven LED mask. It features seven colours of LED treatment and NIR (Near Infrared Light) LED treatment to target any skincare concerns, from wrinkles, hyperpigmentation and redness, to discolouration.
The mask is made with flexi-fit silicone, which enables it to adapt to the curves and contours of each face.
The FAQ 100 rang uses radiofrequency to accelerate the production of collagen, elastin and new skin cells. It is also equipped with electronic muscle stimulation (EMS) to stimulate the muscle layers for a lifted look.
Foreo Global Travel Retail Director Gary Leong said: “Foreo’s presence at TFWA Cannes is particularly special for our brand this year, seeing as it coincides with our ten-year anniversary.
“As a brand, we strive to continue innovating and expanding our product range with tools that work, all in the desire to provide the pinnacle of technology to our customers and making beauty accessible to all.
“By ensuring that both the devices and skincare are compatible, we can ensure that customers are privy to a holistic Foreo experience, allowing them access to a seamless and fuss-free routine.” ✈
