NETHERLANDS. Dutch bank ING Group today launched its “˜World, here I come!’ international marketing campaign, at Amsterdam Airport Schiphol. It will be rolled out gradually over the next two years.
 |
The ‘World, here I come!’ promotion will be rolled out over two years |
The campaign will include various advertisements and activations across the airport, aiming to empower travellers during their trip. Messages such as “˜Mum’s cooking, here I come’ and “˜Uncharted territory, here I come’ will be visible on all the air bridges at the airport.
A promotion called “˜Cities in a click’, developed in partnership with Lonely Planet, incorporates custom-made, high-resolution illustrations of ten cities, offering travellers tips on what to do and see before they depart. The ten featured cities are: New York, Tokyo, Hong Kong, London, Paris, Milan, Shanghai, Frankfurt, Istanbul and Madrid.
Local artists from each of the ten cities were commissioned to create an illustration that reflects their city. The posters are specifically designed so that travellers can take a digital photograph of each illustration, zoom in and explore the content in more detail.
In the Privium ClubLounge, for frequent and business flyers, ING will provide important industry information. There will also be ING branded seating areas across the airport with multiple power outlets for passengers to use, including USB ports.
 |
Branded air bridges and ‘Cities in a click’ are two of the elements of the campaign |
 |
Travellers will also have the opportunity to take personalised “selfies” at special designated areas, such as the “selfie” billboard or the “selfie” window stickers at the gates.
Amsterdam Airport Schiphol is Europe’s fourth busiest airport in terms of passenger traffic. In 2014, it welcomed a record number of 55 million passengers.
ING Group Head of Global Brand Management Nanne Bos said: “With this campaign we want to demonstrate ING’s purpose of empowering people to stay a step ahead in life and in business realistically. “˜World, here I come!’ is about confidence, about reaching for your goals however big or small. There is no better place to address this theme than at Amsterdam Airport Schiphol, a place where millions of people are on their way to their next destination, reaching for their goals.”
Schiphol Media Sales Director Gary Mey added: “We are extremely pleased to have found a new partner in ING. ING possesses similar brand values as Amsterdam Airport Schiphol. Besides the exclusive rights for branding on the 93 air bridges and 25 gates houses, our cooperation is unique for the joint approach to develop shared services for passengers.”
