Inter Parfums has entered into a 13-year worldwide license agreement with French fashion house Repetto for the creation, development and distribution of fragrances under the Repetto brand. The agreement is effective from 1 January 2012. The debut Repetto fragrance will be launched in 2013 by French subsidiary Interparfums SA.
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The extensive Repetto portfolio – and retail environment – is strongly connected to dance codes and attitudes |
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Within fashion, Repetto is best known for its ballerina flats, made famous by French actress Brigitte Bardot (above) |
Repetto is acclaimed worldwide for its expertise in dance shoes, and well-known for its extensive collection of ballerina flats. More recently it has expanded its product portfolio to include handbags and high-end accessories, and in distribution terms has turned its attention to the travel retail channel.
In a recent interview with The Moodie Report, CEO Jean-Marc Gaucher admitted that further diversification into fragrances and cosmetics was a strong possibility.
Regarding the Inter Parfums deal, Gaucher commented: “Two French companies, Repetto, an iconic global name in the universe of dance and Inter Parfums, a highly talented creator of fragrances under license, possess rare and unique technical know-how. This collaboration provides an occasion for both to write a new page in their respective histories. What could be more natural!”.
Interparfums SA Chairman and CEO Philippe Benacin added: “Repetto is an exceptional brand that has acquired unique know-how in the field of dance. We believe that this universe offers real opportunities for creating a range of poetic, glamorous and ultra-feminine fragrance lines.”
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