US. Inter Parfums Inc has announced the signing of a four-year licensing agreement with Gap Inc for the international distribution of personal care products through Gap and Banana Republic stores. The agreement also covers select specialty and department stores outside the US, including duty free and other travel-related retailers.
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Inter Parfums is set to expand its partnership with Gap, which currently includes beauty products such as Banana Republic’s Discover collection |
Chairman and CEO of Inter Parfums Jean Madar stated: “We agree with our business partners at Gap Inc that expanding the distribution of Gap and Banana Republic personal care products beyond North America and outside Gap and Banana Republic stores makes good business sense.
“We test marketed certain products at select European retailers and the results to date have been extremely encouraging. This initiative is being undertaken to capitalise on cross-border brand awareness of Gap’s iconic American style and Banana Republic’s affordable luxury, which we have interpreted into a brand-specific assortment of fragrance, home fragrance, bath and body, and grooming products.
“We have long-established relationships with distributors in over 100 countries. Our infrastructure should help enable the roll-out of product to select department stores, perfumeries, travel retailers, military bases and other appropriate retail outlets around the world.”
About Gap Inc
Gap Inc is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies. It operates as a specialty retailing company in the US and internationally under the Gap, Old Navy, Banana Republic, and Piperlime brand names. As of 2 February 2008, the company operates approximately 3,167 stores in the US, Canada, the UK, France, Ireland and Japan.
About Inter Parfums Inc
Inter Parfums develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Burberry, Paul Smith, S.T. Dupont, Christian Lacroix, Quiksilver/Roxy, and Van Cleef & Arpels. The company also owns Lanvin Perfumes and Nickel SA, a men’s skincare company. It also produces personal care products for specialty retailers under exclusive agreements with Gap Inc, New York & Company and Brooks Brothers. In addition, Inter Parfums produces and supplies mass market fragrances and fragrance-related products. The company’s products are sold in over 120 countries worldwide.
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MORE STORIES ON INTER PARFUMS
Inter Parfums inks deal with Brooks Brothers – 28/11/07
Inter Parfums steps up focus on Banana Republic and Gap beauty brands – 19/11/07
Herve Bouillonnec joins Inter Parfums as Gap and Banana Republic Beauty goes global – 31/05/07
