NEW ZEALAND. Out-of-home advertising specialist iSite Media has launched a new seamless digital billboard at Queenstown Airport to coincide with the kick-off of the Rugby World Cup at the start of September.
The 4.1m x 2.1m Seamless NEC digital billboard, made up of 16 NEC Ultra Narrow bezel 46-inch screens, is positioned inside the main terminal building to capture the attention of both arriving and departing passengers.
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The new digital billboard was launched to coincide with the kick-off of the Rugby World Cup at the start of September |
Seven new back lit LED panels were also installed in August, adding to the premium offerings targeting the high spending tourism market of Queenstown.
According to iSite, Queenstown Airport is one of the busiest and the fastest growing airports in Australasia, forecasted to have 950,000 passenger movements in 2011.
The developments are part of an ongoing strategy for iSite in the airport space that goes beyond its focus on creating outdoor media solutions.
This year has also seen the launch of an 8.2m x 2.1m seamless screen using the same NEC panels at Wellington Airport – said to be the largest third party digital advertising billboard currently available in any New Zealand airport.
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