Jägermeister is aiming to increase its brand awareness through several promotions in Europe and the Americas.
The herbal liqueur brand will increase its in-store presence in airports through shelf branding and advertising at point of purchase. Promotions are planned for key sales periods such as Halloween and Oktoberfest.
Jägermeister’s premium product Manifest, which launched exclusively with Gebr. Heinemann at selected airports in 2017, will be introduced to other selected international airports later this year.
A line of travel shopping exclusives will also be introduced, as well as a range of four newly designed gift packs, exclusive to duty free. The packs will offer a gift-with-purchase and feature two x 50cl bottles with shot glasses, a 1.75-litre bottle with two shot glasses, a 1-litre bottle with two metal shot cups and a 1-litre bottle in a silver tin box.
Mast-Jägermeister SE Director of Global Travel Retail Dietmar Franke said: “Jägermeister demonstrated a strong performance in global travel retail in 2017, thanks to a growing distribution base and strong sales with existing customers. We also rolled out a new brand identity, highlighting Jägermeister’s heritage, quality and pursuit of perfection, which is instrumental in driving brand premiumisation.
“This year we continue to build on momentum, with an increasing level of activity and customised in-store presence, amplifying visibility in airports, particularly in Europe and the Americas. We are excited to work with the support of customers as we focus on brand building and engaging with consumers with unique and ownable promotions around the world.”
