US. The Chicago City Council has been asked to approve ordinances that will allow it to enter into agreements with JCDecaux and Clear Channel Airports to develop, install and operate commercial advertising concessions at the city’s airports.
For JCDecaux Chicago Airport, the agreement will cover outdoor advertising locations at O’Hare International Airport and includes exterior wrapping and interior displays on O’Hare Airport Transit System (ATS) cars and displays at ATS stations.
JCDecaux Chicago Airport has agreed to an annual percentage fee of 50% of sales. If approved, the agreement would take effect 1 May 2013 and be for a five-year term.
JCDecaux operates advertising programmes in 175 airports in 18 countries, including John F Kennedy International Airport for the last ten years, Los Angeles International Airport for the past five years, and Washington Dulles International Airport for the past 13 years. JCDecaux has operated the street furniture advertising programme for the City of Chicago for the past ten years.
For Clear Channel Airports, the agreement will cover indoor concessions at O’Hare and Midway international airports.
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“The new advertising platforms will enhance the look and feel of the global gateways to our city, O’Hare and Midway, with vibrant, dynamic displays and interactive features that set a new world model for other cities and airports to follow“ |
Rahm Emanuel Mayor City of Chicago |
Chicago Mayor Rahm Emanuel commented: “The new advertising platforms will enhance the look and feel of the global gateways to our city, O’Hare and Midway, with vibrant, dynamic displays and interactive features that set a new world model for other cities and airports to follow.
“It includes cutting-edge technology that will inform and entertain travellers, and help them better navigate Chicago’s airports. The agreements also provide opportunities for disadvantaged business enterprises and will optimise concession revenues to the airport.”
The new advertising programme for Chicago’s airports has been designed to be flexible and digitally robust to easily adapt to the ongoing evolution of digital media, the city said. Highlights include:
• Interactive digital directories, power-charging stations and virtual concierges for passengers;
• A 15-foot, 360-degree digital globe suspended high above from the ceiling of O’Hare Terminal 3 – said to be the first of its kind in the world;
• A “˜digital forest’ consisting of stacked LCDs that form dimensional columns displaying dynamic visual content on three sides – another world first;
• More than 350 digital screens that will mostly replace static ads;
• Vertical “˜living walls’, with foliage and water elements;
• Recycling centers with 70-inch digital screens;
• Rotating museum exhibit areas;
• AIRChicago radio and AIRChicago magazine;
• FlySmart, a free location-based mobile app that helps Frequent Flyers interact with the airport environment.
Through the new advertising concession agreements, Clear Channel Airports has agreed to a Minimum Annual Guarantee Fee of US$8,688,000 or a percentage fee of 71% of sales, whichever is greater.
If approved, the agreements would take effect 1 May 2013 and be for a five-year term.
Clear Channel has operated in Chicago’s airports since 1982 with 287 airport partners in 32 countries. Clear Channel currently employees more than 525 people in the Chicago metropolitan area and contracts with over 55 local subcontractors and suppliers.
The Request for Proposals (RFP) for Commercial Advertising Concessions was issued in August 2011 and the awardees were selected through a thorough selection process.
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