UK. Jo Malone, which made its travel retail debut earlier this year (The Moodie Report.com, 28 January) has created a new women’s fragrance, called Pomegranate Noir Cologne.
Available in both 30ml and 100ml spray formats, it is rolling out in the channel from this month.
The juice features notes of deep red fruits, blended with smoky patchouli and rich, earthy woods. The result is a scent that’s “sexy, totally sophisticated and utterly compelling,” according to the company.
The inspiration for the fragrance reportedly came from a vintage dress made from rich, red silk. The creator, Malone, then found herself noticing all things red, including the pomegranate fruit.
“My attraction to pomegranate is in its delicious taste and eating experience,” she relates. “The moment the waxy skin breaks and reveals that unexpected release of blood-red juice which eagerly stains fingers and mouths. This playful fruitiness is at the heart of Pomegranate Noir and enhanced with the rich, sweet notes of raspberry, plum and pink pepper.”
In line with the Jo Malone “Combining” philosophy, Pomegranate Noir can be dressed up for evening with Vintage Gardenia Cologne, or dressed down for day as a layer over Orange Blossom Body Crème.
MORE STORIES ON JO MALONE
Jo Malone poised for Heathrow terminal three debut – 07/07/05
Jo Malone “will resonate” throughout UK travel retail – 02/02/05
