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Jo Malone London’s latest limited-edition Silk Blossom fragrance |
Last week The Estée Lauder Companies introduced its Jo Malone London brand to Mainland China, at the Mitsukoshi store in Beijing. The brand expects to open two further doors, in Shanghai and Beijing, this year.
Jo Malone London – first launched in Asia Pacific (in Japan) in 2008 – is one of the fastest-growing Estée Lauder Companies’ brands across the region. It is now available in 34 countries worldwide.
“We are thrilled to be launching Jo Malone London in China,” noted The Estée Lauder Companies President Asia Pacific Fabrice Weber. “We believe that the understated luxury of Jo Malone London, along with the brand’s use of high quality and rare ingredients, will appeal to the very discerning Chinese consumer.
“China and our Chinese consumers continue to play a key role in the strategy of our company, and the launch of the Jo Malone London brand reinforces our commitment to this dynamic market.”
“Jo Malone London is the epitome of British luxury,” added Jo Malone London and Bobbi Brown Cosmetics Global Brand President Maureen Case.
“We are thrilled to be opening in China, a country bursting with history, energy, and promise. The dynamic cities of Shanghai and Beijing, where we will open our highly anticipated new boutiques, perfectly reflect the innovative spirit of Jo Malone London. We are excited to introduce the World of Jo Malone London to such a vibrant new audience.”
“Another star in The Estée Lauder Companies’ portfolio, Jo Malone London was extremely well-received by consumers when it was launched in Hong Kong several years ago and since that time, we have seen an increasing number of loyal consumers from China,” said Joy Fan, General Manager of The Estée Lauder Companies in China.
“As a result, we felt it was time to launch the brand to Chinese consumers. It’s the primary role of the China team to understand local consumer needs and bring the most appropriate brands to the China market.”
The Estée Lauder Companies first entered China in 1993 with two of its brands, Estée Lauder and Clinique. Jo Malone London is the group’s 15th brand to be sold there.
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