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Jurlique reinforces its anti-ageing offer with the relaunch of Purely Age Defying Day Cream SPF 15 |
Jurlique is maintaining its focus on the anti-ageing category with the relaunch of its Purely Age Defying Day Cream SPF 15. The product is designed to strengthen the skin’s support system and protect against environmental aggressors. The updated version features an improved, fast-absorbing texture and a higher concentration of Buriti Oil, considered to be one of the richest sources of beta-carotene found in nature.
The oil is said to help improve skin’s elasticity and regenerate the hydrolipid barrier. It is also highly emollient and rich in natural antioxidants, which helps protect the skin from free radical damage.
Purely Age Defying Day Cream SPF 15 provides protection from UVB rays and a physical screen to skin ageing UVA rays. The formula includes a blend of Jurlique’s biodynamic plants and flowers, and is claimed to provide protection from photo-ageing and environmental damage; help reduce the appearance of lines and wrinkles; enrich skin with natural antioxidants and natural soothing agents; and provide an ideal under-makeup moisturiser for daily use.
In addition to Buriti Oil, the key ingredients include ectoin (to preserve and boost the skin’s moisture content); natural Red Sea algae (to protect against UVA-induced stress); zinc oxide (a physical UV filter ideal for sensitive skin); titanium dioxide (to filter absorption of UV rays); and biodynamic PP MD 45 (a blend of rose, liquorice root, pansy, sweet violet, chamomile and black elder).
This latter combination of herbs is used to help soothe skin, fight against environmental aggressors, help fade discolorations and brighten skin, for increased radiance and wellness, according to the brand.
Jurlique Purely Age Defying Day Cream SPF 15 is free from artificial firming ingredients, parabens, PEGs, SLS, artificial colours and formaldehyde-releasers.
In other news, Jurlique has reported solid progress in China. In September 2010, the brand had 15 points of sale in 10 cities. By December 2011, this number had more than doubled, to 40 stores in 22 cities.
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