L’Oréal-owned cosmetics brand Kiehl’s has launched a multi-city collection of limited-edition products and designs, which aims to celebrate the character of the countries and cities Kiehl’s serves around the world.
The artwork for Kiehl’s Loves was created by graphic illustrator and designer Dave Homer. His aim was to capture the atmosphere and energy of each city, while injecting a piece of Kiehl’s roots and fun to each illustration.
Each limited-edition item is adorned with artwork that embodies Kiehl’s heritage, blended with visual icons that are characteristic to each city’s local culture and DNA, said the brand.
Depending on the location, each Kiehl’s Loves collection typically includes three ‘must-have’ products: Ultra Facial Cream, Calendula herbal‑extract toner and Creamy Eye Treatment with Avocado.
Kiehl’s said: “With this programme, Kiehl’s meets travellers’ growing demand for exclusive shopping experiences that create fun and excitement.
“Through merchandising, digital, product packaging and travel-relevant gifts like tote bags and luggage tags, the must-have collection creates the ‘Sense of Place’ of each destination. Global shoppers will enjoy flying back with an exclusive souvenir from the place they visited.”
Kiehl’s Loves promotions are featuring at 20 cities in Europe, Asia and the Americas including at Roissy Charles de Gaulle and San Francisco airports and Lotte Duty Free’s Jeju downtown duty free shop.
During October, a pop-up store will highlight the Kiehl’s Loves collection at Los Angeles Airport Tom Bradley International Terminal (TBIT).
