Travel retail ecommerce services provider KingofReach.com, owned by Dutch consumer goods and travel retail powerhouse B&S, has added several brands to its travel retail distribution portfolio through new partnerships across the spirits and confectionery categories.
New distribution deals include spirits brands CVH, Suntory Global Spirits and Loch Lomond, along with confectionery group Cloetta for specific regions.
The company has also strengthened its partnership with Mark Anthony Brands with a prominent presence at KingofReach.com’s booth at the upcoming TFWA World Exhibition in Cannes on 30 September-3 October (Blue Village, G31).
The booth will showcase a diverse portfolio of brands from CVH, including Bunnahabhain, Deanston, Tobermory and Ledaig single malt whiskies, as well as Bain’s from South Africa, Scottish Leader and Black Bottle. The brand line-up reflects the shared, long-term ambitions of the partnership, noted the company.
B&S Global Sales Director of Duty Free & Travel Retail Joris Broekmans said: “KingofReach.com is delighted that the success of our existing brand partnerships and regional set-up enables new partners to join our growth journey.
“Our regional focus has been specifically introduced to develop exactly these types of close brand partnerships allowing KingofReach.com by B&S to deliver best-in-class route to market and consistent availability, benefitting all parties from brand owners, distributors and retailers to end consumers.”
Last year, B&S divided its team into four strategic regions (Americas, Europe, Middle East & Africa, and Asia Pacific) to extend the company’s global footprint.
Operations in each region focus on meeting local market demands to optimise brand distribution and effectively manage regulatory requirements, logistics and market trends.
Regional divisions are backed by highly experienced staff, temperature-controlled warehouses and offices in Singapore, Dubai, the Netherlands, Scandinavia and Miami to deliver true value in the duty-free and travel retail market, the company said.
The Cannes show will serve as a platform for KingofReach.com to reveal its next steps in global rebranding, reflecting the new strategy the company has adopted in the market.
{The Moodie Davitt Report President Dermot Davitt spoke to Joris Broekmans, Global Sales Director of Duty-Free & Travel Retail for KingofReach.com by B&S, alongside Mark Anthony Brands International Market Director Spirits Ronan O’Neill, during this year’s TFWA Asia Pacific in Singapore}
The KingofReach.com platform integrates all operations under a single brand, offering customers full control to place, track and trace their orders, with all brands and high-quality content easily available.
KingofReach.com Marketing Director Konstantina Tagkouli said: “As we embark on the rebranding journey for KingofReach.com, we are blending expertise with flair. Our fresh, modern identity will merge boldness with authenticity, reflecting our commitment to digital innovation while staying true to our core values.
“This rebranding aims to infuse new energy into our brand and strengthen our connections with partners in the duty-free and travel retail industry. Stay tuned – exciting updates are on the way for our platform.” ✈
