Kirsi Puntila to join Altia as Regional Brands Marketing Director

Kirsi Puntila joins Altia Brands as Marketing Director of Regional Brands including Larsen, Renault and Ibis among others

State-owned Altia Brands has appointed Kirsi Puntila as Regional Brands Marketing Director effective 1st April 2014.

Regional brands she will be looking after include Larsen, Renault, Ibis, Koskenkorva, 1-Enkelt, O.P. Anderson, Blossa and Xanté.

In her role, Puntila will report to Altia Senior Vice President Michael Bech-Jansen.

Bech-Jansen said: “Kirsi Puntila’s strong background in building brands in an international environment is a valuable asset to Altia. I am delighted to welcome Kirsi to work with us.”

Puntila has strong experience building premium and super-premium brands in the international alcohol beverage business, including her most recent role as Global Marketing Manager at Pernod Ricard’s The Absolut Company.

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