MALAYSIA. Kuala Lumpur International airport is on a mission with its latest campaign, to continuously reassure its shoppers of its “”˜real value, real style” promise. The third phase of its shopping campaign themed “Spring Romance” launched recently.
Spring Romance will highlight elements of Spring season fashion and romance. All events and promotions for the next three months at KL will thus revolve around this theme. The airport’s shopping campaign has quarterly themes:The Art of Fine Living (October ‑ December 2002), Sporting Passion (January 2003 ‑ March 2003) and Spring Romance (April 2003 ‑ June 2003)
Spring Romance also brings a new look and feel to the airport, with the introduction of new murals, banners and other visual arts. The third phase of the “Shop, Spin and Win”, “Scratch and Win”, “Low Price Guarantee” and “Grand Shopping Bonanza” promotions and other efforts continue to offer travellers a chance to win attractive prizes.
Eight cars will be up for grabs comprising the grand prize of a Jaguar X-Type 2.5, two TD2000 and five Perodua Kelisa cars.
Malaysia Airports Holding (MAHB) chairman Tan Sri Dato’ Haji Basir Ismail commented: “The KLIA Shopping campaign is gaining greater popularity with local and foreign travellers alike, having successfully delivered on its promise to visitors.
“It is through campaigns such as KLIA Shopping that the airport is reaching its objective of successively competing against other airports in the region,” he said.
