Kurate International is expanding Belle & Beau with a range of new jewellery and watch launches, supported by refreshed packaging, merchandising and brand imagery.
A key development is the expansion of Belle & Beau’s stainless-steel jewellery collection, following strong customer response to the category, the company said. Highlights include a multi-piece set featuring five pairs of earrings and three necklaces launching in the inflight channel.
In addition, the brand has launched four new watch products across two styles and multiple colourways, including a metal strap design.
The wider collection features necklaces, earrings and bracelets inspired by current trends, including colourful designs, pearl pieces and nautical influences.
In addition, Kurate has refreshed the brand’s presentation with new pink-and-white packaging, updated gift boxes and enhanced merchandising solutions. The company will also continue its gift-with-purchase makeup bag promotion into 2027.
Kurate International Key Account Manager Sharon Edwards Smith said: “TFWA World Exhibition is always an important opportunity for us to meet with our existing partners as well as introduce Belle & Beau to new customers from across the international travel retail industry.
“We have a great deal of newness to share this year, particularly within our stainless-steel collection, which has been performing very well for us,” she added. “Our new multi-piece set brings together the style, versatility and value that our customers are looking for, and we are excited to introduce it to the inflight market in Cannes.
“At the same time, we continue to respond to changing fashion trends with colourful, highly giftable pieces that can create excitement and encourage impulse purchase within the travel retail environment.”
The expanded Belle & Beau range and refreshed brand identity will be showcased at the TFWA World Exhibition in Cannes (K56, Green Village). ✈
