HONG KONG, CHINA. Premium lounge brand Kyra, a partnership between Airport Dimensions, SSP and Travel Food Services (TFS), has expanded its hospitality offering with the Asia Pacific debut of Mastercard’s Taste by Priceless dining concept at Hong Kong International Airport Terminal 1.
The dining concept is available to eligible World Legend, World Elite and World Mastercard cardholders.
The opening expands The Mastercard Collection, Mastercard’s global portfolio of premium dining, entertainment and travel experiences.
Taste by Priceless combines culinary storytelling, chef-led programming and immersive design.
Highlights include seasonal menus developed in collaboration with renowned chefs, featuring Asian and Western dishes inspired by local culinary traditions, alongside dining formats designed for different traveller preferences and schedules.
The concept features The Counter, an intimate chef-led experience showcasing a multi-course menu featuring dishes such as Shiso & Romaine Salad and Superior Chicken Soup.
For a more casual option, The Cove offers à la carte dining with tapas-style dishes including Pil Pil Prawns and Miso Glazed Cauliflower.
Also on offer is a selection of Mastercard’s signature desserts and cocktails, developed exclusively for Taste by Priceless venues worldwide.
The opening at Hong Kong International Airport extends Mastercard’s Taste by Priceless footprint to one of Asia’s busiest hubs, providing more options for eligible cardholders travelling internationally.
Complimentary access is available to World Legend Mastercard cardholders and up to three accompanying guests. Eligible World Elite and World Mastercard cardholders may visit the venue at a preferential rate.
The dining package includes chef-curated menus, signature desserts and beverages.
Taste by Priceless is open to eligible cardholders within three hours of departure, with no prior reservation required.
Mastercard Executive Vice President, Core Payments, Asia Pacific Joyce Bo said: “Trips today extend beyond the destination itself. As airports increasingly become part of the journey rather than simply a transit point, more travellers are looking for experiences that are worth arriving early for.
“Taste by Priceless reflects how travel is evolving, turning even a short stopover into a meaningful culinary moment while enabling financial institutions to elevate their premium customer proposition.”
The venue also showcases an immersive design that blends Mastercard’s brand heritage with local cultural influences.
Standout features include a commissioned installation by emerging Chinese artist Xinran Guan.
The Hong Kong International Airport opening is the latest addition to Mastercard’s airport dining portfolio, following the launch of a venue at São Paulo Guarulhos International Airport. A Mexico City location is also planned for later this year. 
 The Moodie Davitt Report also publishes Airport Hospitality World, the latest edition to our wide-ranging, market-leading travel retail and airport non-aeronautical revenues publishing and event portfolio. Airport Hospitality World covers all forms of airport lounges across international and domestic terminals, including various definitions as follows:
Plus other hospitality-related platforms:
Excitingly, the long-established Airport Food & Beverage (FAB) + Hospitality Conference & Awards will embrace Airport Hospitality World from the 2026 edition – the event’s 15th anniversary. |
