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La Mer has extended its anti-ageing collection with a new Treatment Lotion, said to help “jumpstart” the skin’s natural renewal process. It will be available at La Mer travel retail locations in Asia Pacific and selected US/Canadian doors from August, before rolling out to Europe, the Middle East, Africa and the Americas from October.
The watery lotion delivers hydration on contact but is also claimed to optimise all other treatment products that follow. It features La Mer’s signature Miracle Brothâ„¢, which acts as an energy source for the skin, helping to renew and soften. It also improves tone and texture, according to the brand, leaving skin awakened and primed to maximise the full benefits of the La Mer regimen.
In addition, the formula includes a new Revitalizing Ferment and Softening Waters. In clinical testing there was a +75% increase in the skin’s immediate hydration, according to La Mer.
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