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The Fashion Week promotion at Zurich Airport features the new Goa collection from Lacoste Watches |
SWITZERLAND. Lacoste Watches, part of the Movado/MGI Group, are taking centre stage in a Fashion Week animation at Zürich Airport, organised by Nuance.
The one-month promotion, which lasts from 20 August to 26 September, is located on the first floor opposite the Chocolate Tax Free shop. It is a freestanding promo without promoter, with the products available for sale in Nuance’s Timebox store.
The promotion centres on the launch of the new, fashion-forward Goa collection from Lacoste Watches.
“I think it is the first time that we have promoted at this level in airports and our wish is to expand,” Movado/MGI Group Travel Retail Director Jean-Marc Houssin told The Moodie Report.
The Goa collection offers a wardrobe of fresh interpretations of the brand’s codes, logo and colour palette, the company said.
As with the iconic Lacoste L.12.12 polo shirt, the Goa watch collection is available in 12 different models for both men and women, in line with the brand’s spirit of simplicity and joie de vivre.
Fresh and innovative
Emblazoned with bold graphics and bright colours, the Goa plastic case and injected silicone rubber strap are described as easy and comfortable to wear.
To stay fresh and innovative, the Goa will be re-created each season in an array of fashionable colours and patterns.
Three different families of watches will be introduced for the first launch. For the first trio, the crocodile and brand name are applied in green, pink or black on a white background, with each colouration sporting a unique dial iteration.
The second group of four styles plays with graphics on the strap, applied as bold coloured piping or a fine lined graphic check. A playful mix of colours, stripes and other patterns gives the last family of five watches a free-spirited touch.
For details, contact Jean-Marc Houssin on tel: +41 32 329 34 29 or e-mail jhoussin@mgiluxury.com
