Lady Gaga has unveiled a 30-second official trailer for her debut fragrance, Lady Gaga Fame, the first ever black eau de parfum. The trailer was previewed on www.littlemonsters.com and is also available to view on YouTube.
| https://youtube.com/watch?v=qwGE-mhfigA |
The advertising campaign was directed by Steven Klein. The full version of the film is expected to be unveiled later this month, also on www.littlemonsters.com.
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Lady Gaga’s Fame visual makes its debut in Times Square |
As previously reported, the fragrance Lady Gaga Fame will be introduced worldwide in September. The scent will be released through the artist’s own Haus Laboratories in association with Coty.
In other news, the official advertising campaign for Lady Gaga Fame was unveiled earlier this week in Times Square, New York City. The visual, which occupies 7,400sq ft of Times Square’s south-west corner, launched to 1.5 million global viewers on 17 August.
[houseAd4]
