US. On 11 February in New York Jennifer Lopez and the Lancaster Group previewed the new Miami Glow fragrance by JLo (TheMoodieReport.com, 29 December) at the US singer/actress’s first ever runway show, where her fashion line Sweetface was introduced.
The fragrance was included in the VIP gift bag distributed to the 700 show guests, and to those invited to the after-show party.
Coty CEO Bernd Beetz and Lancaster Group Worldwide Senior Vice President Cosmetics & American Licences Catherine Walsh (pictured above with Lopez and Sweetface President Andy Hilfiger) attended the event.
The fragrance launch was supported by further publicity last month in the form of an hour-long MTV special “Jennifer Lopez: Beyond the Runway”, which showed viewers extensive footage of Lopez’s hands-on approach to developing the Miami Glow scent.
MORE STORIES ON JLO AND THE LANCASTER GROUP
Lancaster prepares to glow anew with third Jennifer Lopez fragrance – 29/12/04
Still going strong – Lancaster prepares to launch the second line from Lopez this autumn – 17/08/03
Lancaster launches limited-edition love potions – 08/02/05
The Lancaster Group extends Jil Sander and JLo portfolio – 31/03/04
