FRANCE. Lancôme has created a new moisturising range called Aqua Fusion. It is being introduced into European travel retail this month. It will roll out to the US in September and to Asia in January 2005.
Aqua Fusion is described as a “new age” moisturiser that delivers intense moisturisation, freshness and lasting comfort, thanks to new technology based on the water in skin cells.
This involved decoding the composition of cell water and recreating it as Aquacellular, a so-called “fusion water” which helps the product to blend and “merge” with skin.
This results in optimal absorption and continuous diffusion, according to Lancôme. Skin is said to feel refreshed, irrigated from the inside, plumped and invigorated.
There are three skus in the Aqua Fusion range: an oil-free lotion; an oil-free gel cream; and a rich cream for dry skins.
The recommended travel retail price point is €33.60 for 50ml.
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