Lancôme joins forces with Betty Boop at Barcelona Airport

Lancôme has hailed the success of its eye-catching Hypnôse Star Mascara promotion at Barcelona Airport. As previously reported, the mascara has two different “faces”, both famous for their impactful eyes: supermodel Daria Werbowy and cartoon heroine Betty Boop.

Last month, Lancôme introduced promoters dressed as Betty Boop to Barcelona Airport, who performed in front of the shop. In addition, the “Star Eyes” film, created by César-winning French director Joann Sfar to promote the launch, was played at the shop entrance.

Lancôme created some eye-catching theatre at Barcelona Airport courtesy of Betty Boop

Travellers were invited to get the look as worn by Werbowy in the Hypnôse Star ad visual, courtesy of Lancôme’s in-store make-up artists.

Hypnôse Star is said to deliver “show-stopping” eyes, giving lashes intense volume, curve and glamour. This is thanks to a dual formula which features a selection of soft waxes which swathe and separate from root to tip, finished with a hard carnuba wax that forms a thin film over the lash surface and sets the curl. Mineral pigments in light-reflecting oils produce a shimmering “black diamond” effect.

The formula is complemented by an innovative patent-pending brush with two flat and two oblique sides. The former loads lashes with just the right amount of product to generously coat lashes, while the latter – endowed with longer fibres – separates and lengthens while fixing lashes in a curl, according to the brand.

Lancôme Hypnôse Star is presented in the signature Hypnôse curved mascara case, dusted with a sprinkling of glittery sequins. The shade available is Noir Midnight.


Food & Beverage The Magazine eZine