FRANCE. Lancôme has added to its collection of travel retail exclusive make-up palettes with the introduction of L’Absolu Lips. The set will be available in the channel from May, and will also play a key role in the brand’s “Summer Escape” event, which will bow in travel retail in Europe, the Middle East, Africa and the Americas from June.
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Lancôme takes lip service to another level with the travel retail exclusive L’Absolu Lips palette |
L’Absolu Lips contains five lipstick shades, from Lancôme’s L’Absolu Rouge collection, plus a versatile gloss. The shades range from deep red to pink to beige, and each is linked to a specific city, for example, Rouge Caprice is “From New York with Love”; Beige Mirage is “From Bali with Love”.
The lipsticks are presented in an ultra-thin, portable, black lacquered case, complete with integral mirror and applicators.
