Lancôme Refills Rénergie anti-ageing franchise and introduces Energizer Total – 28/05/08

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The latest anti-ageing treatment from Lancôme: Rénergie Refill Intense Reinforcing Anti-Wrinkle Cream SPF15

FRANCE. Lancôme has updated its Rénergie anti-ageing franchise with a new treatment, called Rénergie Refill. It has already been launched in European and Americas travel retail.

As previously reported, French actress Juliette Binoche is the new face of Rénergie. She features in the new print advertising campaign, which was photographed by Nick Knight.

Rénergie Refill is said to reactivate the skin’s natural anti-wrinkle filling ability, helping to “replush” wrinkles from within. This is thanks to a unique association of a di-peptide – created by the company’s Advanced Research Laboratories – and a plant extract.

According to Lancôme, the formula’s active ingredients target the skin’s essential constituents to fight ageing; collagens, elastin fibres and hyaluronic acid.

On application, skin is said to appear smoother, more supple and softer. With continued use, the number and surface of wrinkles are significantly reduced, with skin appearing denser and visibly younger.

The Rénergie Refill collection comprises Intense Reinforcing Anti-Wrinkle Cream SPF15 50ml (€86), 5X Intense Reinforcing Anti-Wrinkle Serum 30ml (€88) and Intense Reinforcing Anti-Wrinkle Eye Cream 15ml (€58).

Meanwhile, for men Lancôme Homme has created Energizer Total Anti-Fatigue Moisturizing Revitalizing Concentrate. It is already available in European and Americas travel retail, and will be rolled out to Asia in June.

The formula is said to provide optimal daily exfoliation, boost cell metabolism, and revive and refresh “fatigued” skin. More than 45% of men in the 20-30 age group claim their skin suffers from the effects of fatigue, thanks to a lifestyle that combines stress, lack of sleep, irregular eating habits and an aggressive environment.

Energizer Total is available as a non-oily, non-stick fluid. It is priced domestically at €43 for 50ml.

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