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Balmy nights with L’Eau d’Issey |
FRANCE. Beauté Prestige International (BPI) will launch the second men’s fragrance from designer Issey Miyake into travel retail worldwide from 1 October. The line was previewed to the trade at this year’s Duty Free Show of the Americas (The Moodie Report.com, 31 March).
BPI director international travel retail Louis-Benoît Barth described the launch as a key priority for BPI. “Issey Miyake is a huge pillar for us, and there is enough space within the brand to support a second major story,” he told The Moodie Report earlier this year.
L’Eau Bleue D’Issey pour Homme is a woody aromatic fragrance. The juice features notes of tangerine, lemon grass, pink pepper and patchouli. In line with the fragrance name, the flacon is a blue parallelogram, topped with a chrome cap. Blue and white are also the key colour themes for the outer packaging.
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BPI has expanded its Jean Paul Gaultier Le Mâle men’s fragrance line with a new limited-edition travel version called “Gentlemale” |
In other news, BPI has extended its L’Eau d’Issey Soothing Night Fragrance line with a new body balm: Baume de Douceur Apaisant pour la Nuit. It will be available worldwide from 1 September.
Presented in a 50g rounded jar, the balm is said to melt into the skin and is designed to nourish, moisturise and help banish tension. The recommended price point is €33 (US$41).
The product line-up comprises 75ml and 125ml edt sprays, and a 200ml shower gel. The recommended retail price points are €36 (US$45) €52 (US$65) and €20 (US$25), respectively.
Lastly, BPI has expanded its Jean Paul Gaultier Le Mâle men’s fragrance line with a new limited-edition travel version called “Gentlemale”. The 125ml natural spray features a shiny black lacquer shell. The box opens and closes using a push-button system inspired by fob watches.
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The pocket-sized “Better Than Tan” version has a built-in shaving style brush and mirror for added portability |
In addition, BPI has created a more compact version of its Le Mâle Tout Beau Tout Propre Belle Mine Bronzer. The pocket-sized “Better Than Tan” version has a built-in shaving style brush and mirror for added portability.
Both items are available in travel retail worldwide from 1 September. Gentlemale is priced at €49.50/US$55; the 7g Pocket Matte Bronzer at €25/US$28.
MORE STORIES ON BPI
BPI unveils second men’s fragrance from Issey Miyake – 31/03/04
Ciafardini departs BPI – 19/02/04
BPI unveils new Fragile shimmer – 11/02/04
BPI prepares to complete its trinity of hot fragrances – 10/02/04
