SINGAPORE. LIFEbaby, the self-styled “hip store for cool little people”, is to exhibit its children’s clothing and accessories at the TFWA Asia Pacific exhibition in Singapore in May.
With plans to expand globally, LIFEbaby aims to develop concept outlets overseas and export its products to the travel retail market. LIFEbaby is targeting airports in Europe, Australia, Asia, the Middle East and North America.
LIFEbaby produces a number of fashion collections, including its trademark “ER” series, Ethnic HIP, Baby Bourgeois, Baby Cupid and New Asian Range.
Highlights for buyers at this year’s TFWA Asia show will be the firm’s Baby Gatsby collection of garments and accessories, “˜Xi’ or Double Happiness collection, and an introduction to its store concept.
The Baby Gatsby collection, introduced earlier this year, was worn by 250 delegates during the recent Singapore Conference in London, a gathering of industrialists and government leaders.
The LIFEbaby brand was the brainchild of the creators of the successful lifestyle store THELIFESHOP in Singapore. Opened in 2001, it was one of the first total lifestyle stores to carry miniature furniture, fashion garments, toys and other accessories for children aged three months to seven. The outlet, in Raffles City Shopping Centre, is frequented by locals as well as overseas tourists and visitors.
Says the company: “It aims to provide millennium babies with cool alternative fashion choices and a hip New Asian lifestyle evocative of the warm traditions of Asia, and yet fashionably stylish to reflect the sophistication of a new fashion era.”
LIFEbaby also transformed utilitywear for babies and children into distinctive fashion statements, according to the company. Featuring simple lines and Asian motifs, LIFEbaby”˜s cotton T-shirts, blouses and jumpers are clean and stylish. Accessories include toys, cushions and bags.
For details, contact LIFEbaby, 12A Jalan Ampas, 07-02/03 Balestier Warehouse, Singapore 329516, tel : +65 6 732 2366, fax: +65 6 732 6216, or email marketing@thelifeshop.com
