UK. Pernod Ricard World Trade (PRWT) has announced the launch of a combination pack for The Glenlivet.
The new pack, exclusive to travel retail, comprises four 20cl bottles of The Glenlivet 12 year old, 15 year old, 18 year old and 21 year old, and will be in stores from June 2003 at a recommended retail price of around £50 (US$75).
The main objective behind the launch of this pack, which will be available in key locations within the UK and the US, is to encourage consumers to trial the different expressions of The Glenlivet range in a smaller size format. It is also expected that the pack will appeal to travellers looking for a special gift.
PRWT marketing director James Clarke commented: “We had very good feedback from retailers when we presented The Glenlivet combination pack at Orlando in March. We are confident that consumers will respond equally well and take this opportunity to taste other references from within the comprehensive range The Glenlivet enjoys.”
