LIQUOR & WINES: Portfidio puts single cane rum in the spotlight for Cannes – CANNES LAUNCH

MEXICO. Destileria Porfidio is bringing its new product, Porfidio Triple-Distilled Single Cane Rum, into the spotlight at the TFWA World Exhibition this year.

Presented in a tall, clear, hand-blown bottle – inside the base of which is a distinctive glass palm tree – Porfidio Triple-Distilled Single Cane Rum was launched earlier this year in the Americas and is rapidly establishing a reputation among connoisseurs of top quality aged rum worldwide. It will be launched into the global travel retail market at Cannes this year.

Distilled from only the finest sugar cane juice using traditional production methods, Porfidio Single Cane Rum is undiluted and 100% pure. Aged to perfection in ceramic flagons for five years, the result is a product of superb quality with a refined and delicate fresh cane flavour. Ordinary rums, on the other hand, are made from molasses, a cheap by-product of sugar production.

Porfidio Single Cane Rum, and a range of Anejo Single Barrel agave tequila miniatures, can be sampled throughout the TFWA World Exhibition on stand D3 in Blue Village at the Palais des Festivals.

Destileria Porfidio ceo Ponciano Porfido commented: “Few if any white rums on the market can rival our product for sheer quality and appeal. We are totally committed to quality at every stage from the sugar cane we pick to the labelling of the bottle. Porfidio Single Cane Rum is perfect as a gift or simply self-indulgence. See it, try it, judge for yourself – and prepare to be impressed.”

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