Italian wafer and confectionery brand Loacker is set to present its latest product innovations and global travel retail exclusives (TREXs) at the upcoming TFWA World Exhibition in Cannes (AA 11, Yellow Village).
The showcase will centre on channel-specific innovation aimed at strengthening Loacker’s global travel retail proposition and capturing evolving traveller needs.
With premium gifting, convenience and shareability continuing to shape confectionery purchases, Loacker will present a range of concepts designed to broaden choice and enhance shelf appeal and versatility across different consumption occasions.
Among the key innovations on display is the expanded Loacker Minis range, which builds on the established Classic wafer assortment with lighter, fruit-forward flavours including strawberry, as well as contemporary options that have already delivered strong results in Loacker’s domestic markets.
Also in the spotlight are the recently launched Around the World Travel Bag and Misto Bontà Variety Pack, which have both received strong feedback from travel retail partners.
A travel retail exclusive, the 245.8g Around the World Travel Bag features 26 Loacker miniature specialities with colourful global landmark illustrations and an integrated carry handle.
Since its debut at this year’s TFWA Asia Pacific Exhibition, the product has secured strong listings across multiple international markets.
The 466.5g Misto Bontà Variety Pack combines individually wrapped Wafer Thins, Classic wafers and Gardena bars in a format made for self-consumption, sharing and gifting.
It made a successful debut across King Power Thailand locations earlier this year, underscoring the continued growth of Loacker’s travel retail business in this key market.
Loacker Head of Travel Retail and Duty Free Juan Miguel Cabrera commented, “Our focus in Cannes is on strengthening the core of our global travel retail offer while continuing to develop targeted innovation around the needs of travelling consumers.
“The evolution of Minis is an exciting next step, building on an established Loacker favourite with contemporary flavour profiles and greater choice.
“The Cannes show provides an important opportunity to reinforce our relationships with existing retail and distribution partners, while also identifying new avenues for growth.
“Despite the volatile market environment, we see significant potential across Asia Pacific, Latin America and Europe, and we are focused on working closely with partners in these regions to accelerate our expansion and build long-term, sustainable growth in global travel retail.”
The company’s wider sustainability strategy is reflected in its Società Benefit status, established in 2025. The 2026 Impact Report outlines its goals, verifiable progress, challenges faced and new priorities.
Loacker’s sustainability strategy centres on four common benefit purposes: Climate Action, Circularity and Environmental Stewardship; Ethical Sourcing and Community Empowerment; Responsibility for People in the Company; and Mindful Indulgence. ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, spirits & wine distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. EPISODE 5In this episode, we stay with the house of Misaka. This time around Harry takes us up the premiumisation ladder, as he introduces Misaka 18 Years Old Pure Malt Mizunara Cask and its 21 Years sibling. Like its predecessor edition, Episode 5 was shot inside Harry’s acclaimed Mexican restaurant in Wan Chai, Hong Kong, El Gordo Tacos & Grill. Brands or retailers wishing to participate in the TREX Factor should contact Martin Moodie at Martin@MoodieDavittReport.com |
