L’Oréal Group has announced it will assume responsibility for the Gucci Beauty business from Coty under a new 50-year exclusive global licence agreement with Kering. The agreement will take effect on 1 July 2027.
The agreement follows Kering’s announcement yesterday (7 July) of the early redemption of the Gucci Beauty licence currently held by Coty. The agreement will be pursuant to the terms of the strategic €4 billion alliance established between Kering and L’Oréal on 19 October 2025.
The licence will grant L’Oréal exclusive rights to create, develop and distribute fragrances and beauty products for the Gucci brand worldwide.
Kering and L’Oréal said they will work together within a dedicated framework to ensure a smooth handover. They said the framework will maintain business continuity while supporting the continued success and long-term development of the Gucci Beauty brand.
Until the licence formally transfers in July 2027, Gucci Beauty will continue to operate under its existing arrangements with Coty.
“I am truly excited by the opportunity to welcome Gucci Beauty within the L’Oreal roster of brands with one-year anticipation,” said L’Oréal Group CEO Nicolas Hieronimus. “It is the start of a 50-year journey, a significant additional growth engine for L’Oreal and new milestone in our partnership with Kering.”
“Welcoming Gucci Beauty into L’Oréal Luxe is an honour and a perfect strategic fit,” commented L’Oréal Luxe President Cyril Chapuy. “Gucci is a cultural powerhouse that has rewritten the rules of modern luxury with its mix of rich heritage and its highly singular, fashion-forward vision.
“The arrival of this iconic brand adds a unique, highly complementary creative energy to our portfolio. By fusing Gucci’s radical edge with our world-class engine, we are set to build a new multi-billion-euro house.”
In a LinkedIn post, Chapuy said: “I am immensely proud to share that L’Oréal and Kering have signed a 50-year exclusive worldwide license for Gucci Beauty, effective July 1st, 2027.
“We will work hand-in-hand with Kering to ensure a smooth transition, keeping our sights firmly set on the future. The journey ahead is incredibly exciting.” ✈
