US. LS travel retail North America is set to open two stores in Detroit Metropolitan Wayne County Airport (DTW) McNamara Terminal – the first two of a series of openings that mark the company’s first steps in the terminal.
Both located in the Concourse A Central Link, the stores were just taken over and will be rebranded into The Economist and Michigan Sports through a phased transition plan starting in the third quarter of 2013.
“We are pleased to be opening our first stores in the McNamara Terminal,” said LS travel retail North America Chief Development Officer Vadim Motlik. “Adding to our successful operations in the North Terminal, they further reinforce our partnership with DTW and we are excited to keep working with the airport to provide superior shopping experiences to their travellers.”
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Coupled with a full-serve Caribou coffee bar, The Economist will offer a hand-picked selection of media items, snacks and beverages, and a range of local gifts and souvenirs |  |
Michigan Sports offers a range of licensed professional and college sports merchandise |
Modelled on the leading news magazine The Economist, the 2,290sq ft store will offer a hand-picked selection of media items, snacks and beverages, and a range of local gifts and souvenirs. Coupled with a full-serve Caribou coffee bar – said to be the country’s second largest specialty coffee concept – the store was specifically designed to appeal to DTW’s customer base and to blend in with the Central Link’s sophisticated lines.
Right next to the store, Michigan Sports will offer a selection of licensed professional and college sports merchandise, further enhancing a local sense of place in the McNamara Terminal.
Also awarded as part of last year’s Request For Proposals (RFP), an additional two specialty retail locations will open later this year: a Porsche Design combined with Hugo Boss, located in the North-east end of the Concourse and featuring a high-end collection of apparel and accessories; and Monarch, a specialty boutique offering a selection of designer accessories, including jewellery and watches, from brands such as Burberry, Gucci and Prada.
Altogether, the four stores represent over 4,500sq ft of retail space and are expected to generate about US$57.2 million in sales throughout the term of the seven-year contract, according to LS travel retail.
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