HONG KONG. LS travel retail has opened its third So Chocolate concept store, located in the North Satellite Concourse at Hong Kong International Airport (HKIA).
Covering 108sq m, the dedicated confectionery store stocks premium brands such as Valrhona and Neuhaus, destination favourites such as Ferrero and Toblerone and local offerings including baked goods, panda cookies and pineapple tarts.
As reported, LS travel retail Asia Pacific (ASPAC) was awarded the three-year concession for a So Chocolate at HKIA in October. The retailer’s first So Chocolate concept store opened at Changi Airport in 2012, with a second following earlier this year.
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LS travel retail ASPAC Chief Operating Officer Emmanuel de Place; Airport Authority Hong Kong Executive Director Commercial Cissy Chan; LS travel retail Asia Pacific Operations and Marketing Director Grant Fleming; and LS travel retail Hong Kong and Taiwan General Manager Amy Kwong |
Airport Authority Hong Kong Executive Director Commercial Cissy Chan said: “We are pleased to welcome the arrival of So Chocolate, an innovative confectionery concept by LS travel retail, further strengthening the shopping excitement at HKIA.”
The design of the store features dedicated zoning laid out by category, ranging from gifting brands with strong promotional messages to the destination category with “˜I love Hong Kong’ fittings.
Meanwhile, the premium-quality fitting of the destination area includes LCD signage to inform and entertain the shopper, including presentations from each of the key brands within the store entrance and at the premium zones.
LS travel retail Hong Kong and Taiwan General Manager Amy Kwong said: “We are delighted to extend this innovative duty free confectionery concept in Hong Kong International Airport. Together with the wide network of Relay stores in Hong Kong, we firmly believe that So Chocolate adds to the overall portfolio of concepts in Hong Kong and the region.
“We aim to deliver a confectionery experience that is truly exciting, satisfying and memorable for the shoppers and commercially effective for our partners and ourselves.”
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The store stocks a wide range of premium and mainstream travel retail brands |
“As our footprint grows to include more innovative duty free concepts in Asia, we would like to introduce So Chocolate, LS’s confectionary concept, which has been the culmination of many years in confectionery and which essentially sets a new standard in the stand-alone concept,” added LS travel retail ASPAC Chief Operating Officer Emmanuel de Place.
“Since its first inauguration in Singapore, So Chocolate has received numerous awards for its high-class execution and personalisation of the key brands, which we see here today.
“We are also exceptionally proud that the store has been performing above its expectations and we hope that we can continue to deliver this new retail experience to the travellers, the brands and also HKIA.”
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