Luxottica Travel Retail and Gebr Heinemann have unveiled a dedicated Ray-Ban corner at Oslo Airport, the second bespoke corner-concept developed by the partnership following an opening at Istanbul Atatürk Airport in February.
The new space features integrated digital media display. It incorporates Ray-Ban’s “˜Virtual Mirror’ technology, which allows customers to “try on” different models using a digital image of their face, and also boasts a polarised tester where customers can see first-hand the benefits of Ray-Ban’s polarised lenses.
Luxottica Head of Global Channels Francis Gros said: “As part of the ongoing rollout of our multi-formatting strategy we are starting to see significant traction for corner-concepts, particularly where retail space is at a premium. Our exciting projects with Heinemann demonstrate that it is possible to deliver a great deal of innovation and a quality retail experience within these spaces, resulting in exceptional productivity and growth.”
Gebr Heinemann Head of Global Accessories & Fashion Inken Callsen noted: “The translation of the Ray-Ban brand experience into this space is incredibly effective and adds an exciting new dimension to our sunglass offer. The eye-catching design, including the interactive and digital elements, is drawing in shoppers and enticing them to interact with the product.”
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The new space follows the success of the Istanbul corner which has more than doubled Ray-Ban sales |
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The space aims to draw shoppers in with its interactive elements |
