CHINA. Luxury eyewear giant Luxottica Group has partnered with China Duty Free Group (CDFG) to welcome the Year of the Ox with a special Lunar New Year style from Italian luxury house Bvlgari.
The Bvlgari ‘On-Me’ sunglasses are part of the fashion house’s Lunar New Year 2021 campaign and are now available at CDFG’s Sanya International Duty Free Shopping Complex in Hainan. They are also available on CDFG’s ecommerce platform.
The Bvlgari ‘On-Me’ sunglasses are designed in an Asian-friendly silhouette to cater to Luxottica Group’s core Chinese consumers.
The glasses feature pink mirrored square lenses and a gold-toned metal frame. The Bvlgari logo is reimagined through an openwork white enamel disc, inspired by the fashion house’s fine jewellery range.
Customers who purchase the pair will also receive a complimentary Bvlgari Red Envelope, while stocks last.
The launch is promoted with a striking floor-to-ceiling LED display at Luxottica’s store near the entrance of the complex. It is also communicated through personalised stands positioned at various high-profile areas around CDF Mall.
“We have a strong and rewarding partnership with China Duty Free Group and we are proud to work with them again on this Bvlgari launch,” commented Luxottica Group Global Travel Retail Director Enrico Destro. “Chinese New Year is a significant and special time for our Chinese consumers and, despite a challenging 2020, we are encouraged by the upswing in sales and positive year-on-year results from Hainan.”
Destro added, “We are looking forward to playing a part in this momentum, as we contribute to the category’s growth. We also take this opportunity to wish all our partners and consumers a Happy Year of the Ox and a prosperous year ahead!”
