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Size matters: MAC’s new volumising Opulash |
INTERNATIONAL. MAC has updated its mascara portfolio with a new product called Opulash. It is being rolled out into travel retail this month.
The mascara is said to deliver “extreme volumisation”, for big, bouffant eye lashes. It features a special brush which has been enlarged and engineered to grab roots, according to MAC, before lifting, holding and curling the lashes.
The tapered front tip makes it easy for consumers to reach the inner corners of the eye, the brand maintains, while the formula is said to leave no clumping.
Opulash is available in black only.
