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Islay Mist: New packaging for the MacDuff brand |
MacDuff International is to release new packaging for its Islay Mist deluxe Scotch whisky, which will be launched at TFWA Asia Pacific in Singapore.
The new label features a classic black and white image of the island of Islay, the origin of the brand, which the company said “aims to give a more premium feel to the product while retaining the link to Islay Mist’s roots”.
A prominent symbol remains the 1,000-year-old Great Seal of Islay, featured on both the label and neck.
The signature blend of Islay Mist remains untouched, with what are said to be the “characteristic peaty notes of Islay malts on the nose combined with sweeter smoother finish”.
Islay Mist Blended Scotch was originally created on the Scottish island of Islay in 1922 to celebrate the 21st birthday of Lord Margadale. It was thought that the local single malt, Laphroaig, might be too heavy for all the guests’ tastes, leading to the creation of this blend of Laphroaig with Speyside malts and grain whisky.
The company said: “What was achieved was a perfect synthesis of the unmistakable notes of peat, smoke and sea air found in Islay malts and the smoother, sweeter hints of Speyside malts.”
Customers can view and order the new presentation at the Singapore show, stand L202.
For more information, contact John Scott, Export Sales Director, MacDuff International Limited; tel: +44 141 8838844 or e-mail: john.scott@macduffint.co.uk.
