ITALY. Italian cosmetics brand Madina Milano will be showcasing its extensive range of cosmetics and a new eye make-up line, Eye Catching eyeshadows, at the TFWA Asia Pacific Exhibition in May.
An expression of art and colour
The Madina Milano brand was founded by Madina Ferrari with a focus on art, colour, design and trends.
Ferrari explained: “My love of colour in all of its combinations found an unexpected and original channel of expression in the world of makeup.”
Madina Milano collaborates with Intercos Group – a leading manufacturer of colour cosmetic products for international cosmetic brands – to develop and produce its cosmetics. Intercos owns a global supply chain and is known for its focus on technology, research and development.
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“A full colour immersion”: Madina Milano’s make-up allows customers to express themselves through colours | |
Eye Catching eyeshadows
Madina Milano’s Eye Catching eyeshadows range is presented in a range of formulas and finishes, tailored to enhance different colours.
The product range comes in four categories:
• The “˜Must Have’ category: four types of eye colour – Hypno Shine Eyeshadow, A Bright Idea Eyeshadow, Satin Dreams Eyeshadow and Royal Velvet Eyeshadow – with finishes that range from pearly to matt, presented in metallic black packaging with bubble silver pouch
• The “˜Innovation’ category: three types of eye colour – Starlit Night Eyeshadow, Techno Impact Eyeshadow and Precious Mineral Eyeshadow – with pearl or baked technology, presented in shiny silver packaging with pouch and brush
• The “˜Cream’ category: Vibrant Pigment Eyeshadow – a blendable cream texture in satin, sparkling and metallic finishes, presented in a tube with silver pouch.
• Duo eyeshadow sets
Eye Catching eyeshadows are available in 113 colours and the name of the eye shadow type is relief-printed directly on the powder.
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