Sparkling wine specialist Henkell Freixenet is sharpening its global identity with a refreshed corporate logo and new tagline, ‘Making Life Sparkle’, set to roll out across markets worldwide.
The rebrand seeks to enhance the group’s visibility and bring its international businesses together under a stronger, more distinctive shared identity.
The move reflects Henkell Freixenet’s continued international expansion, with the group now present in 38 markets and its portfolio distributed across more than 130 countries.
The refreshed corporate logo and ‘Making Life Sparkle’ tagline are designed to give a more contemporary expression to Henkell Freixenet’s global presence and strengthen the group’s shared identity.
The corporate rebrand does not extend to the group’s individual brands, which will continue to operate under their existing names and market identities.
The distinctive ‘X’ remains a central element of the updated logo, representing the connection between Henkell and Freixenet since the two companies joined forces in 2018.
It is now framed by flowing lines referencing the Mediterranean, vineyards and the Group’s sparkling wine expertise, while a common typeface unifies the Henkell and Freixenet names.
With ‘Making Life Sparkle’, the company highlights its international brand portfolio and range of alcoholic and alcohol-free products.
Henkell Freixenet CEO Dr Andreas Brokemper said, “Our new design makes visible what defines Henkell Freixenet: the combination of heritage and tradition with innovation and global reach, guided by a strong commitment to our shared values.
“‘Making Life Sparkle’ is a powerful claim: it reflects our mission and expresses our ambition to create meaningful moments that are remembered.” ✈
