MALAYSIA. To mark the opening of the new klia2, Malaysia Airports has launched an online contest called “˜What’s in Your Bag’, with RM100,000 (US$31,000) worth of prizes to be given away.
For 15 days (9-23 June), consumers can engage in some virtual retail therapy by visiting www.whatsinyourbag.my. Upon registration each individual will be credited with RM5,000 (US$1,550) worth of virtual money in their account. They can use the money to buy any items in the klia2 virtual mall and assign their purchases to their shopping bag. Purchases must not exceed the allocated RM5,000.
Shoppers can choose from over 700 items from the klia2 virtual mall, ranging from designer brands to local fashion labels and knick-knacks; from apparel to travel accessories and jewellery. Participating retailers include Connect, Furla, Machines, Swarovski, Elianto, Charles & Keith, and Flying Nomad.
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Shoppers can choose from over 700 items from the klia2 virtual mall |
The names and details of participating shoppers for each day will be captured automatically by the computer. At the end of each day the computer will randomly pick a “˜Shopper of the Day’ and he/she will get to take home all the items in his/her virtual shopping bag.
An overall “˜Grand Shopper’ will be selected from all who have shopped at the klia2 virtual mall over the 15-day period. The Grand Shopper will receive RM25,000 (US$7,740) worth of shopping vouchers to be used at any klia2 retail and food & beverage outlets.
The klia2 “˜What’s in Your Bag’ virtual mall contest is one of many planned celebratory activities in the run-up to the official opening of klia2 and the launch of its inaugural sales campaign at the purpose-built terminal.
“The activities serve to stir curiosity for klia2 and its positioning as “˜Destination Curious’,” said Malaysia Airports. “They also underscore klia’s brand promise as a destination where the offerings are E.L.I.T.E. – Experiential, Liberating, Innovative, Thrilling and Ever-changing.”
