Coty has unveiled Just Perfect, a new floral fruity addition to Marc Jacobs Beauty’s Perfect fragrance collection, now available in global travel retail.
Inspired by the ‘Perfect as I am’ mantra, the fragrance captures the spirit of self-expression and individuality, encouraging consumers to express their personality on their own terms.
The bottle combines a silver chrome body with a holographic effect, while its statement cap is embellished with a mix of glittery, pearlised and shiny white charms, finished with a polished white bow.
Featuring illustrations by New York artist Jacky Blue, the outer packaging is finished in silver matte chrome with a holographic border. White and silver glossy and glittery charm motifs add to the sleek metallic aesthetic, echoing the bottle design.
Described as a radical spin on the eau de parfum, the fragrance blends jasmine sambac with vanilla absolute and a sticky caramel accord, enhanced by strawberry and juicy fruit notes. The result is a sweet yet striking scent with a rebellious edge.
Crafted by Firmenich Master Perfumers Fabrice Pellegrin and Marie Salamagne, the fragrance opens with strawberry, passion fruit and mandarin, alongside a raspberry accord. The heart brings together jasmine sambac, caramel, red apple and orange blossom petals, leading to a base of vanilla absolute and amber sorbet accord.
Just Perfect comes in a range of formats, including a 1.2ml vial, 10ml pen spray and 30ml, 50ml and 100ml Eau de Parfum sizes.
Shot by Liv Liberg in New York, the campaign captures real people in their raw, natural state, showcasing confidence and individuality through an intimate, fashion-forward approach that reflects Marc Jacobs’ vision for the latest scent. ✈
