Pernod Ricard Travel Retail is ushering in the Chinese New Year with a Martell activation at Sydney International Airport, featuring the Martell Trunk by luxury bespoke trunk-maker Pinel & Pinel.
The Martell Trunk, which is making its debut in the airport’s Departures duty free store, is fully-lined in Martell blue leather and opens to reveal the Martell Collection and Exclusive Blends that form part of the “˜Martell universe’.
The art of blending is demonstrated by the blends presented within the trunk in 28 “˜montres’ – small 20cl cylindrical flacons. Each blend has been created to express the four terroirs of the Martell Crus: Borderies, Grande Champagne, Petite Champagne and Fins Bois.
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The Martell activation in Sydney is designed to appeal to the increasing number of Chinese visitors to Australia |
In addition, L’Or de Jean Martell – available for A$3,999 – will be showcased on a specially designed totem and accompanied by tastings of Martell Cordon Bleu and VSOP.
Pernod Ricard Pacific Travel Retail Senior Brand Manager Kate Maxwell said: “We are very excited to support this important date in the Chinese calendar. Through its elegant and refined design, the stunning display communicates Martell’s style and reinforces its status to cognac and premium spirit drinkers. The activation builds on existing brand momentum to create excitement and high-visibility of Martell as a luxury brand.”
The Sydney promotion will end on 14 February.
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