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The new Martell advertising campaign at Shenzhen Airport in China |
FRANCE. A new advertising campaign, comprising billboards and plasma screens, will put the spotlight on the new Martell Cognac XO presentation and is due to be rolled out from December 2005 until June 2006 across Europe and Asia.
The airports featured will include London Heathrow, Moscow Sheremetyevo and Domodedovo, Guangzhou, Hong Kong, Singapore, Shenzhen and Xiamen.
Commenting on the new campaign, Martell Marketing Director Eric Benoist said: “We continue to value the role the travel retail market plays in enabling us to target international travellers with key premium products such as the Martell XO.
“We have been delighted with the results from this year’s campaign and are keen to demonstrate our commitment to the travel retail sector with sustained investment over the coming months.”
MORE STORIES ON MARTELL
Martell unveils new XO Cognac – 02/11/05
Martell ties up Dubai and Turkey with blue ribbon – 29/07/05
Martell and Pernod Ricard launch interactive quiz campaign into European travel retail – 17/02/05
