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Masterfoods is in the mood for Celebrations at Cannes |
UK. Masterfoods International Travel Retail (MITR) welcomes buyers to an enlarged stand at TFWA in Cannes this October to view an enhanced portofolio studded with strong brands and best-sellers.
A range of “˜Pouch packs’ which are easy to merchandise and to carry, featuring a more upmarket design will be on show.
Stuart Bull, Consultant to MITR, said: “We know that the foundations of our success are clearly in identifying our consumers’ needs and offering top, globally-recognised and trusted brands at realistic prices. We will retain this focus in 2005, with a trusted, grass roots approach highlighting real value for money. MITR has always offered fantastic deals, with more grams per dollar and we intend to keep to this strategy which fits strongly with the current market needs.”
Nine new and redesigned packs for travel retail will be introduced for 2004 and 2005 including:
For Sharing
Mini Pouches 500g: Packs which are free standing or can be presented in a hanging display. Will be available for Bounty, Mars, Snickers and Twix brands.
Mixed Minis 650g: The pack that will replace the 750g pack offers a mix of popular favourites including Milky Way, Bounty, Mars, Snickers and Twix confectionery.
Mini Party Pouches 400g: Party packs for children featuring Maltesers, M&M’s, Skittles, Starburst and other children’s favourites.
M&M’s Pouches 430g: Brightly re-designed packs for the world famous confectionery.
Informal Gifts
Celebrations “Zoe” Box 280g: A new gift box which offers a low cost entry point to the brand.
Celebrations Oval Jar 450g: A new stylised clear jar which focuses on quality and value of this hugely successful brand.
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The M&M’s yellow taxi to be provided by Masterfoods for buyers and friends at Cannes makes a rather fetching marketing vehicle |
Character Gifts
M&M’s Scubes 150g: The latest range of Scubes characters features circus performers including acrobats, jugglers, weightlifter, M&M’s Cannonball, and clown with Milk Chocolate or Peanut M&M’s confectionery.
Minis Truck 150g: The Minis Mars, Snickers and Twix packs come with an option of three collectable metal articulated toy trucks.
M&M’s Minis Dispenser 100g: Featuring two brand new characters from the industry’s top selling line – a Formula 1 driver and a Spaceman – with 100g of M&M’s Minis Milk Chocolate confectionery.
MITR also invites all its customers and friends visiting Cannes to look out for the M&M’s Taxi, a branded yellow Saab Convertible. They are welcome to hail it on the street or ask an MITR Associate to locate it for them. The driver will take them anywhere they wish to go [within Cannes – Ed].
MITR welcomes buyers to Stand No M71 at the Green Village, and also to their business and hospitality suite at the Majestic Hotel.
MORE STORIES ON MASTERFOODS INTERNATIONAL TRAVEL RETAIL
Masterfoods adds to travel retail team – 11/02/04
Masterfoods appoints Caribbean distributor – 11/10/03
Masterfoods launches new inflight friend to entertain travellers – 08/10/03
