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China debut: MCM wowed the media with a presentation at the brand’s new store at the Park Hyatt in Beijing |
CHINA. German fashion house MCM marked its debut in the mainland Chinese domestic market with a celebratory party at its new Park Hyatt store in Beijing.
The brand’s latest star-studded event, held on 1 September 2008, showcased the Autumn/Winter 08/09 collection to VIPs and top local media, including Vogue, Bazaar, Marie Claire, Self and Elle.
The afternoon brand presentation introduced MCM’s brand history and global business to the guests, and a mini trunk show featured two models showing off four looks from the new collection.
The event had a major interactive element as attendees were invited to try on the clothes and accessories and pose for photos in front of an MCM logo backdrop.
Among the highlighted lines were the black-and-white Diamond Python handbag and the bright red Pop Croco clutch bag.
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Left: The stage is set for the trunk show; Right: Journalists learn more about MCM’s brand history and global business | |
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Top left: A model struts down the catwalk wearing apparel and accessories from MCM’s Autumn/Winter 08 collection; Top right and above: Chinese journalists pose for photographs with the new season bags in front of an MCM logo backdrop | |
MORE STORIES ON MCM
MCM leaps onboard The Smile Train in multi-store partnership with DFS Group – 19/08/08
MCM dresses the stars at fashion award night – 04/08/08
MCM carries off big prizes in Asia; brand poised to open London boutique – 20/05/08
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