MIDDLE EAST/AFRICA. The Middle East & Africa Duty Free Association (MEADFA) has refreshed its brand identity as part of its 25th anniversary celebrations this year.
The updated logo highlights the association’s journey and its important role in uniting and supporting the travel retail community across the region, MEADFA said.
It also reinforces the association’s commitment to advancing the region’s role and influence within the global travel retail industry.
The logo retains the map of the Middle East and Africa, a recognisable symbol of MEADFA’s identity, while adopting a more modern and institutional design approach.
The brand refresh also features a refined colour palette, typography and visual language, alongside dedicated branding for MEADFA’s key areas of activity, including advocacy, training, sustainability and awards.
MEADFA President Abdeslam Agzoul said: “As MEADFA celebrates 25 years, our new identity reflects both our heritage and our future.
“It reinforces our mission to unite and represent the duty free and travel retail industry across the Middle East and Africa, while supporting the region’s growing role within the global travel retail sector.”
The milestone year will be celebrated at the MEADFA Conference 2026, taking place from 15-17 November at the Four Seasons Hotel Rabat in Kasr Al Bahr, Morocco, with industry leaders, members and partners from the Middle East and beyond. ✈
