Media Frankfurt has unveiled what it claims is the biggest digital advertising space at a European airport.
The Digitial Landmark, outside Terminal 1 at Frankfurt Airport, features a 100sq m LED screen in 5.5m x 18.3m unit. The screen offers advertisers the ability to use video as well as still images, and to use different graphics throughout the day.
The screen can be seen by all terminal users, representing 13 million passengers and well-wishers a year. Fiat Chrysler Automobiles is the launch client, with a year-long campaign planned by Kinetic Worldwide Germany. Fiat’s also used media agency Maxus Communications.
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Media Frankfurt Managing Director Simone Schwab said: “The Digital Landmark offers a completely new scope for productions and can also meet complex communications requirements from brand image building through to striking product launches. These innovative capabilities and the modern design concept make the medium a new landmark at the airport.”
Fiat Chrysler Manager Media Planning & ATL Daniel Court said: “We are very pleased to be able to dominate this exciting new area for a whole year. It is the ideal platform to showcase the group’s different models in an impressive manner. The new Digital Landmark perfectly underlines our strategy, integrating innovative forms of advertising under a ‘Think Big’ approach. ”
“The Digital Landmark offers a completely new scope for productions and can also meet complex communications requirements” says Simone Schwab. “These range from the announcement of brand image building through to striking product launches. The innovative capabilities and the modern design concept make the medium to a new landmark at the airport. ”
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Unmissable opportunity: The Digital Landmark will be seen by 13 million terminal users a year |
