UAE. Merlin Digital has partnered with Dubai Duty Free for an activation highlighting its premium consumer technology offerings at Dubai International Airport.
Located in the CB Concourse, the space features Merlin and Craft by Merlin, delivering an immersive experience focused on customisation, craftsmanship and consumer engagement.
The activation showcases Merlin Digital’s product line-up, including customised iPhones with gold and rose-gold plating, multi-coloured crystal embellishments, and premium ethically sourced leather finishes.
An extensive selection of customised gaming products is also on display for travellers, from Sony PlayStation 5 and Nintendo Switch consoles to bespoke controllers.
Other highlights include a first-of-its-kind display of customised AirPods Max, including a full-gold edition alongside a more accessible range of dual-tone colourways.
The activation also features portable smart projectors, preloaded with entertainment apps and offering seamless wireless connectivity with smartphones and external devices.
To enhance visitor engagement, the activation features an interactive zone where guests can explore customised Apple AirPods Pro (3rd generation).
As a new approach for premium consumer technology and personalisation in travel retail, Merlin Digital features pre-customised products available for immediate purchase, providing travellers with a seamless, differentiated experience. ✈
