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Fragrances of the World 2010, now in its 26th edition, features 7,000 fragrances |
AUSTRALIA. International fragrance expert Michael Edwards will publish the 26th annual edition of his Fragrances of the World guidebook next month.
Featuring 7,000 products, including 800 new launches, Fragrances of the World 2010 classifies fragrances into families and groups, making it easy for consumers to choose.
It includes selective, niche, “˜masstige’, mass market and direct sale fragrances available worldwide, cross-referenced by fragrance family, gender, brand and year of launch. It also lists limited editions and previously significant fragrances that have been discontinued.
“Fragrances of the World is dedicated to the idea that choosing a fragrance should be a pleasure, not a problem. It is the key to finding and recommending the right fragrance,” said Edwards.
“Besides the new stand-out scents that capture our attention as well as the classics that increase with popularity each year, the most notable trend in the industry right now comes from the growth in niche products,” he added.
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“Fragrance is a sociological phenomenon“ |
Michael Edwards |
“Fragrance is a sociological phenomenon. On the one hand, perfume is a commodity, dominated by global brands and fashion houses, but on the other hand we’re in a new golden age of perfume, driven by artisans who seek to create experiences rather than brands,” he noted.
For details, contact Margaret Khoury at mk@fragrancesoftheworld.com. Visit www.fragrancesoftheworld.com.
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